In the early 1920s, Ida Ó, an eighteen-year-old girl who has been raised by nuns, goes home to her father’s house. About to get married, Péter Ó is not happy to see his daughter and so he aims to marry Ida off as soon as possible. He places an ad in the newspaper, luring potential suitors in with the promise of a big dowry. A young painter, Csaba Balogh responds to the ad, trying to save his family’s estate with the dowry. Despite their obvious dislike for each other, the young couple gets married out of necessity. Ida despises Csaba for marrying for money and Csaba thinks his wife cannot be an honourable woman if she has to be married off with the help of an ad. In spite of this, their forced cohabitation brings the newlyweds closer together. First, they learn to accept, then to respect each other, and their love slowly starts to bloom