Program Development and Strategy Manager | PRO TV
With almost 15 years of experience at the leading TV station in Romania, Silvia has always been passionate about the media industry.
She started her career in research, which allowed her to get a very clear understanding on the business and audience behaviour. Over the years, she managed to enhance her skills and leveraged her expertise in a completely new area: Programming. Developing content strategy, translating audience preferences and needs in actionable solutions and content recommendations, harmonizing program processes across different functions, are just some examples of her responsibilities.
Delivering top-notch entertainment to Romanian viewers is part of Silvia’s mission at PRO TV.
