Paweł PolańskiStrategy and planning managerTVP – Telewizja Polska S.A.PolandPaweł Polański studied social psychology at faculty of psychology of the SWPS University (2001) and marketing at The Charted Institute of Marketing (2012). A vast majority of his professional career has been in the media industry, mainly television and online. His main focus is on audience research, programming and programming strategy – fields that he mastered while working for a number of media companies including HBO, Sony Pictures, A+E Networks and Telewizja Polska S.A. (present). His major interest is entertainment content creation and scheduling that, in his opinion, television was created to deliver (well, that and some other types of content).