CEO of MRM, Head of Kyiv Media WeekKateryna has been involved in the Ukrainian and global AV content business for 12 years. From 2020, she has been heading the Kyiv-based media consultancy, Media Resources Management (MRM) which is a part of the FILM.UA Group. The company’s mission is to foster the development of the Ukrainian media industry and establish strong connections between the creative sectors of Ukraine and those of other countries worldwide. MRM’s portfolio includes the international forum Kyiv Media Week (since 2011), the B2B news platform MBR.com.ua (Media Business Reports), the international formats competition Small World. Big Ideas, the nationwide contest for socially important content PITCH UA, Canada-Ukraine coproduction meetings and conference #ucancoproduce, among others. Following Russia’s full-scale invasion of Ukraine, Kateryna also took on the role of a co-organizer of the Ukraine Content Club initiative, which unites biggest Ukrainian media groups and creative powerhouses such as FILM.UA Group, 1+1 Media, Starlight Media, and Suspilne Ukraine, all working together towards the industry’s better future.